Destination Image and Revisit Intention of Domestic Tourists at the Chocolate Hills Natural Monument in Bohol
Iconic destinations depend on repeat and word-of-mouth visits from domestic tourists. Measuring how destination image relates to revisit intention guides site marketing.
- Research type
- Quantitative
- Suggested method
- Predictive-correlational survey of visitors, n≈200
- Feasibility
- Medium feasibility. Needs site management permission to survey visitors.