Service Quality Dimensions and Guest Satisfaction in Beach Resorts in San Juan, La Union
Surf-town resorts compete for the same weekend visitors on service more than price. Knowing which service dimensions drive satisfaction guides small resorts' training priorities.
- Research type
- Quantitative
- Suggested method
- Predictive-correlational survey of guests, n≈200
- Feasibility
- High feasibility. Survey guests on weekends with resort permission.