TTG BS Business Administration (BSBA)
BSBA theses usually study how small businesses, customers or employees behave, from marketing and financial management to human resources. The most feasible topics look at MSMEs and consumers you can reach in your own city, because you can survey them without company approval from a head office. Name the business type and the location, and your title is already half-scoped.
Each suggestion comes with a short rationale, draft research questions, a suggested method and an honest note on how feasible it is, so you have something concrete to discuss with your adviser.
Not sure what makes a title strong? Read the guide to thesis titles.
Six titles in the shape TTG suggests. Use them to see what “specific and feasible” looks like, not as titles to submit: your adviser will want a topic that's yours.
Home-based food businesses rely on Facebook and TikTok almost entirely for customers. Measuring which practices relate to sales tells owners where to spend limited time.
Milk tea shops compete in crowded areas near schools with very similar products. Knowing which service dimensions drive loyalty helps owners differentiate.
Selling on credit (utang) keeps neighborhood customers loyal but strains small stores' cash flow. Owners' own accounts show how they balance relationships and survival.
Night shifts and long commutes shape the lives of many BPO employees. Linking work-life balance to job satisfaction gives HR teams a focus for retention programs.
Many vendors mix household and business money, which makes growth and borrowing difficult. Measuring their practices and hearing their reasons informs realistic financial literacy programs.
Fast-food restaurants constantly rehire and retrain crew members. Testing whether perceived support lowers turnover intention gives managers something they can act on.